Aspinal of London has announced its new offer with the launch of its Como collection, which is “inspired by the timeless appeal of Lake Como’s breathtaking views and sophisticated surroundings.”
Aspinall in London
Key to the brand, and the collection’s wide range of popular Aspinal styles, is the introduction of no fewer than five new bag silhouettes: the Resort Flight Bag, Resort Tote, Small Bowling Bag, Bella Grande and Bella Crossbody Pouch.
The announcement comes just a month after the company announced the appointment of Laura Brown as its new CEO (she took up the role after a career at major luxury brands including Harrods, Bicester Village and The Dubai Mall).
It also comes just months after the company’s latest financial results showed it had bounced back last year, with revenue up 19% and EBITDA up 32%.
So, what does the new collection look and feel like?
Celebrating “the joy of exploration and the allure of adventure,” the travel-focused collection is themed around “timeless elegance that epitomizes jet-setting grace,” featuring classic silhouettes and a palette “inspired by lakeside hues.” [that] It evokes nostalgia and timeless charm, inviting travellers to travel in quintessential style.
Indeed, the palette is meant to be full of lush neutrals like oatmeal and tan, which are said to be “reminiscent of the driftwood sculptures popular on sunset beaches and waterfront homes,” as well as blues that reflect the waters of Lake Como and a versatile brown (called Cognac) that echoes “the warm, rich tones of fine brandy.”
The pieces come in a variety of finishes, from woven canvas evoking images of yacht sails and sun-baked waterside to the velvety texture and subtle sheen of nubuck leather, reminiscent of plush beach towels and sun-warmed sand.
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