With acceptance at 80% of merchants and summer campaigns in 20 countries, UnionPay is providing tourists with convenient payment options and enhancing travel in Europe.
In 2024, improved air transport capacity and visa-free policies will boost tourism between China and Europe, increasing the demand for cross-border payments. Currently, more than 80% of European merchants accept UnionPay cards, mainly in France, the UK and Italy.
UnionPay Card Member Benefits
During the 2024 summer holiday period, many department stores and shopping villages across Europe have launched special campaigns for UnionPay cardholders. In addition, UnionPay exchange rate discounts have also been introduced in 20 countries, including France and the UK, making payments convenient and cost-effective when traveling.
Europe is a popular summer destination for Chinese tourists, and more than 90% of countries and territories in the region provide UnionPay services.
In Europe, the overall acceptance rate of UnionPay at retail POS terminals is over 80%, with more than 6 million terminals supporting UnionPay mobile contactless payments.
In addition, many merchants in Europe have started accepting UnionPay QR code payment, allowing tourists to easily choose their preferences – whether it be paying with cards, scanning QR codes or using mobile payment methods – while traveling in the region.
Meeting a variety of travel needs
UnionPay International enhances the payment experience for international travelers by integrating food, beverage, accommodation, transportation and shopping services. More than 90 airlines and platforms such as Trip.com support UnionPay.
Tourists can enjoy special discounts at top European shops and favorable exchange rates in 20 countries. UnionPay cards also make city and intercity transport convenient in Spain and Italy.
Additionally, UnionPay offers tax refund services and improved payment experience for European tourists visiting China, expands its global acceptance network, and introduces the SplendorPlus card for international tourists.